In the Board Roles and Responsibilities module, we learned that one of the board’s key responsibilities is enhancing the school's public standing. This includes clearly articulating the school's vision and mission, accomplishments, and goals to the public and garner support from the community. We often hear charter schools talk about their board members being “ambassadors” for the school.  Clear, open, and effective communication is key to being a good ambassador. Paramount to this is that board members use “one voice” when communicating with the school community and external audiences.